(EXPANDED FROM 7/17/2020) One of the hazards of any kind of writing is that you can get too close to your subjects. In anthropology this has been called “going native.” Because we are human, we […]
Curbside Classic commentator Chris Cieslak (2021) noted that American Motors toyed with the idea of hiring John Z. DeLorean after he left General Motors. I haven’t read enough to write intelligently about why a potential […]
Would American Motors have continued to be successful in the second-half of the 1960s if George Romney had stuck around? He stepped down as CEO in 1962 to successfully run for governor of Michigan. This […]
Richard Teague may have been a talented car designer and a nice guy, but he wasn’t the ideal match for what was needed at American Motors. Indeed, the cars developed under his tenure as head […]
(UPATED 3/9/2023) A few years ago Lotus Rebel (2021) drew upon our AMC Pacer story to suggest alternative approaches for that car’s design in a comment at Ate Up With Motor. That website’s publisher, Aaron […]
When writing a story about the 1974 AMC Ambassador, I came across American Motors car brochures for 1979 and 1980 that took the unusual step of picturing the company’s headquarters in Southfield, Michigan. In the 1979 […]
The 1974 Ambassador’s ZiL-like styling shows how AMC had succumbed to “GM envy” in the 1970s. This car was so big and ugly that it was doomed to failure. Yet American Motors wasted scarce resources […]
The most strikingly quality of American Motors’ car designs developed in the mid-60s was how quickly the automaker ditched the Rambler look in favor of styling mostly indistinguishable from the Big Three. This was a […]
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