“Don’t want to rain on the parade of a nice article, but reading about Duster 340’s always makes me sad. Back in 1970 a close friend skrimped and saved all his money from summer and […]
(EXPANDED FROM 11/1/2019) One way auto history websites can squeeze more profits from their content is to endlessly repost stories. That’s not a bad thing if the information is accurate, but it strikes me as […]
Mercury’s ad agency, Weiner, Cox & Baltz, thought that it had come up with a clever solution to a lingering problem: the brand’s cars were primarily bought by women. “Our data shows that women are […]
(EXPANDED FROM 4/22/2022) The 1963-64 Studebaker Avanti has been described by historian Patrick Foster as “one of the most beautiful automobiles ever to grace the road” (2008, p. 138). Even so, the premium-priced sporty coupe […]
(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]
Us boomers can wax nostalgic about the great automotive journalists of the past. However, right under our noses a new generation is coming into its own that — truth be told — is even better […]
SG stopped by to comment on our story, “1968-70 AMX was American Motors’ answer to a question nobody asked.” AMX was not a sectioned Javelin. It was designed first and was supposed to be a […]
(EXPANDED FROM 6/10/2022) One of the more common types of clickbait on auto history websites is to post an old-car ad and throw in a few paragraphs of background. Cranking out lots of short, breezy […]
(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]
(EXPANDED FROM 3/19/2021) This story has received more reader pushback than almost any other single piece that I have published in Indie Auto. Even so, I think that it epitomizes what this blog is all […]
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