Ad Nauseam
Stellantis
Media Analysis
Popular Science’s predictions for 1967 cars weren’t always on target
The July 1966 issue of Popular Science breathlessly predicted what U.S. automakers had planned for the next model year. Even though introductions were only a few months away, a surprising number of the magazine’s predictions […]
Design Notes
Ford did better than Chrysler in differentiating its 1970s mid-sized coupes
CJ and Geeber recently commented that the 1975 Dodge Charger would have worked better if it had been given the more distinctive design of the 1978 Magnum XE. That’s a good point. The Magnum’s side […]
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Design Notes
1956 Ugly Car of the Year Award: Indies get desperate
(UPDATED 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only one of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the rest […]
Quotes
Patrick Foster: International failed to grow with truck market
“(T)he truck market was going to break out of its previous boundaries and begin a historic climb in which it would eventually surpass automobiles in total sales. In time trucks would become the biggest and […]
Fake Design
1969-71 Chrysler: An Exner idea fumbled again
(EXPANDED 8/3/2022) The 1969-71 Chrysler was an unfortunate example of a promising design that went sideways because of a few bad decisions. The Chrysler was exceptionally clean and purposeful for an American premium-priced car of […]
Quotes
Peter DeLorenzo: 2021 Jeep Wagoneer has nothing to do with ‘heritage’
“While the Jeep press material for the Wagoneer and Grand Wagoneer seems to scream ‘heritage’ and ‘Premium American Icon’ every other sentence, these bloated Jeeps have about as much in common with their forebears as, […]
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Data Dive
1955-56 Chryslers: ‘Forward Look’ wasn’t as successful as sometimes assumed
A fairly common narrative in U.S. automotive history is how Virgil Exner saved Chrysler in the mid-50s. Some historians tell a dramatic tale of how he pulled the automaker out of a tailspin caused by […]