“But it was after he joined Chrysler in 1949 that (Virgil) Exner made his most lasting impression, with Chrysler’s ‘Forward Look.’ Exner couldn’t change Chrysler’s upright, dowdy cars fast enough. Featuring bodacious, streamlined bodies and tail fins, the ‘Forward Look’ […]
Jalopnik recently took a walk on the clickbaity side by asking readers how they would save Chrysler: The brand. The post by Rory Carroll (2021) elicited the usual range of responses, from earnestly mundane to […]
Wayne Kady comments about the bustleback Buick: The April 2021 issue of Collectible Automobile has a letter from retired General Motors’ designer Wayne Kady. He described how GM’s head designer William Mitchell ordered him to […]
“It was only a statistic, a number in an industry that churned out reams of facts and figures. But when Toyota announced on April 24 that it had sold 2.35 million automobiles around the world […]
The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]
Halo cars tend to quite popular — even wetness inducing — among auto enthusiasts. That’s because the mission of halo cars is mostly to generate a positive buzz about a brand rather than high sales. So […]
A few years ago Paul Niedermeyer (2017a) questioned the conventional wisdom that the downsized 1962 Plymouth and Dodge were an 11th-hour accident of history. In an epic essay, the Curbside Classic publisher poked holes in […]
“. . . Townsend first made personnel changes of urgent concern. He stole away from Ford its stylist, Elwood Engel. Looking at Chrysler interior designs shortly after his arrival, Engel yelped: ‘Ye Gods, this out […]
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