
Why did Mitsubishi fail in the United States?
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 2/9/2024) There was good news and bad news about Mitsubishi’s U.S. sales in 2024. The good news: Sales were up 25 percent, led by its Mirage economy cars. The bad news: This was […]
(EXPANDED FROM 8/25/2022) One of the more curious aspects of the postwar U.S. auto industry is the way that dramatic change was often normalized by the media — as long as it went in the […]
(EXPANDED FROM 1/25/2023) When rechecking links I was disappointed to see that Hemmings has apparently deleted one of the better comment-thread discussions about late-50s American car design. This illustrates a downside of the digitization of […]
(EXPANDED FROM 11/25/2022) For 1956 the Big Three were on relatively good behavior. Only two of their products was outrageous enough to be nominated for Indie Auto’s Ugly Car of the Year Award. All the […]
(UPDATED FROM 11/18/2022) The original Ford Mustang was the automotive equivalent of The Beatles rock band. The U.S. auto industry had never seen anything like it — a small sporty car that proved so popular […]
I just finished transferring my photo collection to a new program, so I thought I would play around with the controls. What better way to do it than by editing pictures of a 1970 Plymouth […]
(EXPANDED FROM 5/14/2021) A few years ago CJ and Geeber commented that the 1975 Dodge Charger would have worked better if it had been given the more distinctive design of the 1978 Magnum XE. That’s […]
(EXPANDED FROM 8/9/2022) A few years ago Corey Lewis (2022) wrote that the 1960 Lincoln’s entry-level model was “rebranded as simply ‘Lincoln,’ to compete with the new base model Chrysler New Yorker (1960-1962) and Series […]
(EXPANDED FROM 1/7/2022) When writing about the 1953-54 Plymouth, I wondered whether there could have been a compromise between the practicality of Chrysler head K. T. Keller and the trendiness of his successor, Tex Colbert. Let’s apply that question to […]
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