“The more electronic stuff automakers put into cars, the more and more people have to treat them like really big cell phones. Show of hands — who WANTS to visit their carrier store? That’s what […]
The authors took a clean sheet of paper and sketched an alternative approach to car design that may seem mainstream today but was decidedly exotic when the book was published in 2010. They proposed a […]
Almost all of the material in this book is now dated, but I include Forward Drive as a cautionary tale about heralding change in the American auto industry. Forward Drive was published in 2000. That was […]
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