“Cybertruck seems like a mistake. It’s requiring a whole new production process. The whole exoskeleton structure may turn out to work in the end but Tesla really should be looking at taking advantage of the platforms […]
(EXPANDED FROM 10/2/2020) Auto Extremist has reposted a Peter DeLorenzo (2021) column which argues that the auto industry has “reached the nadir of design. And it isn’t pretty.” The big reason why: Cars look so […]
Yesterday I came across a debate on a left-of-center political blog that sounded surprisingly similar to what I’ve seen in auto industry media. A number of commentators were quite skeptical about a rapid transition to […]
The failure of individual automakers is invariably grounded in an inability to maintain adequate economies of scale. However, debates about what is the ideal shape of the American auto industry are heavily informed by competing […]
Joe Rogan’s (2018) podcast with Elon Musk may very well be the most infamous — and high-visibility — interview of an automotive executive ever conducted. Alas, the event received so much attention for the wrong […]
“Design grow on people , it’s similar to fashion. Most new items seem ugly until it becomes ‘cool’ once that happens I guarantee you that people will buy it like hot cakes. Attractive is a […]
“By the turn of the 20th century, horseless carriages had replaced horse-drawn carriages in most major American cities. In 1901, an estimated 38 percent of cars in the United States were electric, 40 percent were […]
Elon Musk now admits that Tesla nearly died last summer. The sidelined CEO told Axios on HBO that “the company was bleeding money like crazy” during the Model 3 production ramp up. Musk added that […]
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