In developing an electric truck, Rivian Automotive has promised to reset expectations about a market segment that has been short on innovation for decades. At least that’s what R. J. Scaringe, CEO of the Detroit-based start-up, told […]
“I think Elon is tired. He’s worn out. He’s obviously got some emotional problems. He’s self medicating. He has shown some disturbing signs of being somewhat volatile and unstable. I think the right solution for […]
“This is no longer an innovation problem, this is an execution at scale problem — unless Tesla wants to be a niche innovator chasing profitability and sucking up cash. They need to become experts at […]
Consultant Sandy Munro shares the partial results of his firm’s teardown of a Tesla Model 3 for Autoline After Hours (McElroy, 2018). The headline news is that the Model 3 has a terrific battery, suspension […]
“Musk’s plan for a fully automated, so-called ‘lights-out factory’ — because robots can work in the dark — is a strategy many in the industry consider to be a short-sighted. Humans can help improve efficiency […]
The jury is still out on whether Tesla can meet its lofty goals, but the automaker deserves credit for a paradigm-rattling marketing campaign. In unveiling its Model 3, Tesla emphasized the need for an aggressive response to […]
“Buying a car based on looks is like screwing for the post coitus cuddle.” — Barry Hubris, Autoblog
The Tesla Model S is an interesting mix of clean sheet metal surfaces dressed up with complex detailing. The taillight treatment is the car’s least successful design element — it’s gimmicky rather than elegant. Part of […]
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