Gallery
Trucks
Quotes
Oliver: Why Tesla Cybertruck will be successful
“Design grow on people , it’s similar to fashion. Most new items seem ugly until it becomes ‘cool’ once that happens I guarantee you that people will buy it like hot cakes. Attractive is a […]
Random Shots
Data Dive
CO2 emissions: Automakers still partying like it’s 1975
The U.S. automobile industry has shown admirable ingenuity in developing new technologies to reduce the greenhouse gases produced by its cars and trucks. The problem is that a religious devotion to bigger, glitzier and more […]
Current Events
Rivian is timid in reimagining American truck
In developing an electric truck, Rivian Automotive has promised to reset expectations about a market segment that has been short on innovation for decades. At least that’s what R. J. Scaringe, CEO of the Detroit-based start-up, told […]
Links
PickupTrucks.com
I haven’t spent much time at this website, but it appears to do a workmanly job of covering industry news as well as posting the occasional history piece, such as one I drew upon for a photo feature on […]
Readings
Jeep: The History of America’s Greatest Vehicle
In a vague sense this book is an update of The Story of Jeep (Foster, 1998). However, like Patrick R. Foster’s other recent books, Jeep: America’s Greatest Vehicle, is much more graphically oriented. While not quite as large […]
Drive-By Musings
A paler shade of green?
Did you hear the one about the Ram 1500 diesel beating Ford’s aluminum-bodied F-150 for the 2015 Green Truck of the Year Award? “The Ram 1500 EcoDiesel exemplifies what a ‘green’ truck should be,” said Ron Cogan, […]
Readings
High and Mighty: SUVs — The World’s Most Dangerous Vehicles and How They Got that Way
Although written by a former Detroit bureau chief of The New York Times, this book uses high-octane rhetoric to challenge the value of sport utility vehicles when they were just beginning to reach the peak of […]
Readings
The Story of Jeep
This 252-page paperback book has lots of useful product information and a fair amount of corporate history. I’ve found most useful this book’s coverage of the 1960s, which elsewhere hasn’t received the attention it deserves. […]