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History
1981-82 DeLorean illustrates Detroit’s failure to understand the rise of imports
(UPDATED FROM 9/23/2022) The easiest way to sum up the spectacular failure of the DeLorean Motor Company is to say that its founder was exceptionally unlucky. I am hard pressed to think of a worse […]
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Brock Yates called postwar U.S. auto leaders ‘Grosse Pointe myopians’
(EXPANDED FROM 11/1/2018) “Grosse Pointe myopians” is a pejorative term that automotive journalist Brock Yates (2018) gave to the management class of domestic automakers in a groundbreaking essay published in the April 1968 issue of […]
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‘Detroit Mind’ led to collapse of U.S. automakers
(EXPANDED FROM 9/18/2020) “Detroit Mind” is the label Brock Yates gave to the worldview of U.S. automakers from the 1950s into the 1980s. This was epitomized by a focus on cars that were “too large, […]