In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
The third-generation Bentley Continental GT is making its rounds in the American car magazines. For example, a story in Car and Driver (Lorio, 2018) has a large photo gallery that shows how styling changes are […]
A while back we batted around the question of what would a modern simple car look like? The Volkswagen Beetle was used as a point of comparison, but I suppose a Citroen 2CV could have also […]
(UPDATED 12/15/2022) Volkswagen Group’s global design chief Walter de Silva is worried that optimizing aerodynamics in order to meet tightening emissions standards could hurt aesthetics and branding. In an Automotive News question-and-answer piece, he complained […]
The focus of this book series is product information, organized by year. U.S. sales figures are provided, but often aren’t broken out by model. Standard Catalog of Volkswagen, 1946-2004 John Gunnell; 2004 KP Books, Iola, WI “The […]
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