This year’s Seattle auto show should have been held during Halloween rather than the second week of November. That’s because the auto industry’s latest wares were a frightful bunch. On the inside they offered the […]
A Ford executive recently told Automotive News that the Fusion sedan’s forthcoming discontinuance was the result of a “breathtaking” decline in the mid-sized sedan segment that has “accelerated over the past couple years” (Martinez, 2018). In […]
In his rousing introduction to Auto Extremist’s annual “Brand Image Meter,” Peter DeLorenzo (2018) argues that “image wrangling is now the Number 1 priority in this business.” The reason is that a “democratization of technology […]
A while back we batted around the question of what would a modern simple car look like? The Volkswagen Beetle was used as a point of comparison, but I suppose a Citroen 2CV could have also […]
The jury is still out on whether Tesla can meet its lofty goals, but the automaker deserves credit for a paradigm-rattling marketing campaign. In unveiling its Model 3, Tesla emphasized the need for an aggressive response to […]
(UPDATED 12/15/2022) Volkswagen Group’s global design chief Walter de Silva is worried that optimizing aerodynamics in order to meet tightening emissions standards could hurt aesthetics and branding. In an Automotive News question-and-answer piece, he complained […]
In the April edition of Collectible Automobile (2014), Patrick R. Foster noted that Saab was the last European automaker outside Warsaw Pact countries to produce two-stroke engines. The Swedish automaker switched to a modern four-stroke […]
The focus of this book series is product information, organized by year. U.S. sales figures are provided, but often aren’t broken out by model. Standard Catalog of Volkswagen, 1946-2004 John Gunnell; 2004 KP Books, Iola, WI “The […]
Copyright © 2022 Olympia, Earth Media, LLC | All rights reserved