Why Cars Are So Bad Archives

1968ish Mercedes-Benz 280SL rear quarter

Is the decline in distinctive national approaches to car design a bad thing?

October 14, 2024 Steve 4

(EXPANDED FROM 5/18/2022) Karl Ludvigsen has a website called Why Cars Are So Bad. A few years ago he posted on it the text of a speech he delivered back in 1989. Included in his […]

How often did renaming a car fail to help it sell better?

June 8, 2022 Steve 10

In a recent column, Karl Ludvigsen (2022) wondered whether some cars that were renamed should not have been. For example, he noted that Ford might have benefitted by keeping the Cortina name in Great Britain […]